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Joining Hands with EASTPO, VNU Creates a New Concept in the Industrial Field

On November 17, 2017, the representatives from VNU Exhibitions Asia and Shanghai Northern EASTPO Exhibition Co., Ltd. formally signed the cooperation agreement. The two parties will establish a comprehensive and in-depth cooperation starting from 2018. Shanghai International Machine Tool Exhibition, a brand exhibition of EASTPO will be fully operated and managed by VNU Exhibitions Asia.

Hosted by Shanghai Northern EASTPO Exhibition Co., Ltd., Shanghai International Machine Tool Exhibition has been successfully held for 19 sessions since its debut in 1999. It has always been devoted to establishing a docking platform to provide efficient display, exchange and trade for the machine tool robotics industry and user industry home and abroad. Adhering to the concept of "integrated development and integration of win-win", EASTPO is widely recognized and strongly supported by many exhibitors and professional audiences after years of meticulous cultivation and market-oriented development. At present, under the circumstance of increasingly fierce market competition and diversified market demands, the machine tool industry is in the stage of continuous adjustment, transformation and upgrading of the industrial and product structure, which also brings forward higher demand for the exhibition contents and profound improvements to service quality.

VNU EA has always been committed to providing the industry with the most advanced international exhibitions. TCT Asia, an exhibition held by VNU EA, is one of Asia's leading industrial innovation exhibitions in the industrial field. At the same time, the company also plans to develop a series of industrial-themed exhibitions related to the lean processing fields.

This time, VNU EA takes hands with EASTPO, aiming to give full play to the resources advantages of both sides and years of professional and successful operational experience in international exhibition, so as to infuse more world’s leading concepts and technologies in the industrial field into the existing platform. In this way, it will further build an international integrated service platform with higher quality, serving and promoting the rapid transformation and development of the industry. Based on "Shanghai International Machine Tool Exhibition", VNU EA will create a brand new large-scale exposition of industrial technology in the future.

On the occasion of 20th anniversary, Shanghai International Machine Tool Exhibition will start with a new look and gesture, and create a “Future Industry Exhibition” which interprets "new environment", “new format”, "new concept” and "new market of industry.

New time: November 19-21, 2018.

New Place: Shanghai New International Expo Center.

Look forward to jointly opening a new chapter in the future industrial journey!

About VNU Exhibitions Asia LTD.

VNU Exhibitions Asia LTD. is a joint venture of Royal Dutch Jaarbeurs and Keylong Exhibitions Service Co., Ltd. As one of the earliest exhibition companies in the country, VNU Exhibitions Asia has been a leader in China's exhibition industry for more than two decades. Through the joint efforts of more than 200 outstanding employees, the company hosts over 20 top exhibitions and conferences in China each year and boasts an exhibition area of over 600,000 square meters. The company is currently headquartered in Shanghai.


Shanghai Northern EASTPO Exhibition Co., Ltd. is the leading exhibition organizer in the exhibition industry in China. It is a wholly owned subsidiary of DBF Expo and has 20 years of rich experience as a professional exhibition organizer in China. In machine tools, industrial robot, automated smart factory and user industry, EASTPO provides its customers with complete and integrated marketing solutions that encompass exhibition organization, conference organization, brand promotion, display services, platform construction and channel establishment, etc.

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