VNU President Mr Zhong was invited to represent China for giving a speech at UFI Open Seminar in Asia.

2017.02.27

February 23-24th, the Global Association of the Exhibition Industry open seminar in Asia coming to Singapore for the first time, it held at Suntec Singapore Convention & Exhibition Centre. Annual UFI Open Seminar in Asia has become a global Convention and exhibition professionals "go" event. The Representatives of industry leaders from 21 countries and regions of 236 exhibitions gathered in Singapore, Sharing industry learning and communication.

The exhibition industry is changing and the theme of this year’s seminar, “Adapting and Upgrading,” and discussed the issue of how Asian exhibition industry looks for growth in uncertain times. During the two-day meeting, there were wonderful guest presentations, panel discussions and ample exchange opportunities.

As Asia's largest exhibition market, China has grown into one of the most innovative digital markets in the world. As a leading company in China's exhibition industry, a number of representatives from VNU EXHIBITIONS ASIA LTD. were invited to attend this seminar.

By using the advanced marketing techniques and scientific exhibition management, VNU developed a number of world-class industry exhibition, which has aroused widespread concern in the global exhibition industry. During the meeting, President Mr Zhong as the only speaker from China released at a Keynote speech "digital trend". To share the successful cases on VNU Exhibitions in China about innovations of marketing thought and practice.

First of all, President Mr Zhong analysis the situation of Internet users in China especially mobile users, Wechat is the most used APP, and further analysis of the comments and information sharing has become its main function. And show the information provided by free media has more attractive than paid media. Meanwhile, recommend by friends and family, experts and scholars, celebrities and brand information from these four sources get the most trusted by consumers.

The first case is Pet Fair Asia, sharing how VNU as the exhibition organizers using a more economic budget program to own the sufficient audience promotion program. Pet Fair Asia has developed a comprehensive digital marketing plans and efficient budget; it focus on quality content marketing, planning a series of KOL, online star, pet live interaction and Live promotion, online new media pushing for the Pet Fair Asia promotional gathering of hyper-popularity. Meanwhile, cooperation with those Popular E-commerce platforms, like Taobao, Tmall to influence consumers, conducted in-depth cooperation, pioneering building O2O2O models, for the Asian pet exhibition ushered in with great success.

The second case is Salone del Mobile.Milano Shanghai, as a national treasures exhibition in Italy—Milan, This is the first time it entered China, the show achieved the digital management of the visitors. Fully integrated mobile fast operation during advance registration, ticket payment, admission of face recognition , live interaction, it’s a full chain link providing mobile support, give full play to its accurate, rapid and flexible response characteristics, improve the efficiency of activities on-site, comprehensive safeguards throughout the world-class quality of the show.

After the speech, President Mr Zhong started a heated discussion with the participants. With this UFI Open Seminar in Asia of the international platform, VNU and those leading companies in the exhibition to explore Asia's exhibition industry development trend, and we will continue to help in the development of China's exhibition industry, create more world-class high quality exhibitions.