VNU Cooperated with Chencun Flower World to Build a World-class Engine of Agricultural Exhibitions

2016.04.29

Yesterday, VNU Exhibition Asia Ltd. and Guangdong Province Shunde Chencun Flower World signed a strategic cooperation agreement, the cooperation means the exhibition industry in Shunde located in the Pearl River Delta hinterland has entered a higher level, VNU helps it to open an international exhibition industry era of cooperation.

Enhance the transformation and promote Shunde agriculture exhibition brand

Chencun Flower World is located in Shunde Chencun with convenient transportation covers an area of ten thousand acres, bringing together more than 300 companies of flowers around the world. Since 2001 successfully held the Fifth China Flower Expo, Chencun Flower World has hosted various international and national large-scale exhibition. Over the years it has attracted well-known enterprises from more than 30 countries and domestic provinces and autonomous regions. The average number of annual visitor reached 100 million.There are 15 exhibitions held in Flower World Fairs and Exhibition Center in 2015, more than one was held every monthly in average, which has formed a certain influence in the industry, established the Shunde agricultural exhibition brand.

Through cooperation with VNU, Chencun Flower World will combine the professionalism of modern agriculture exhibition to re-upgrade the hall layout and function; implement the "Internet + Exhibition" program, set up websites, micro-channel public number, APP and other port exhibition information platform; improve exhibition facilities to enhance agricultural level in the flower exhibition center or equipped the surrounding with cold chain logistics, cold storage.

Powerful cooperation to build a world-class engine Agricultural Exhibition

VNU is an international exhibition company with a high capacity and brand influence. Chencun Flower World has hosted various international and national large-scale exhibition and already has a certain influence in the industry. The two sides joined forces to apply organization, incubation, introduction, cooperation and other means in aim to eradiate Guangdong, southern China and the nation. The exhibition industry will gradually become a symbol of Shunde and help to expand its influence and appeal in the international market.

Mr. Zhong Gang, president of VNU,indicated that the involvement in Shunde exhibition industry is just at the right time. VNU perferred the unparalleled location advantage and industrial advantages periphery of Northern Block in Shunde. More domestic exhibitions in agriculture, flowers, gardening and other areas would be introduced into Chencun, the number and size of its professional exhibition would be expanded, the quality of the exhibition project would be improved through the professional operation of VNU. Both sides strive to found more highly specialized professional exhibition, enhance the influence of the convention center and the Chencun Flower World to build a world leading engine of modern agriculture exhibition in 5 years.