Salone del Mobile.Shanghai: the first edition from 19th to 21st November 2016. Excellence in design and furniture.


The Chinese furniture market welcomes the world’s top furniture and design show to Shanghai. Chinese consumers already confirmed their growing needs for healthy, high-quality, trendy and comfortable interior spaces. To meet this request, Salone del Mobile.Milano brings to China the world excellence of interior design from Italian top furniture manufacturers, Italian lifestyle and a cultural experience.

The launch of the first edition of Salone del Mobile. Shanghai was officially announced to the Chinese press today in Shanghai. It will be held from 19th to 21st November at the Shanghai Exhibition Centre hosting in China the best that Italy has to offer in terms of design, furniture and trends to the industry. “I have always been convinced that a trade fair would be a fundamental step in developing this market. This is the right time for us to begin this adventure” said Salone del Mobile.Milano President, Mr. Roberto Snaidero.

According to statistics Italy is already the first importer of furniture and interior decoration products in China. The latest market data confirm the increasing business opportunities: in 2015 the Chinese market purchases of Italian furniture rose 23.6% and prospects are for even greater improvement, with growth expected to reach +40% by 2019.

“China prefers Italian furniture. The decision to bring Salone del Mobile to Shanghai reflects the increasing interest of Chinese consumers for Italian top-quality products” said Mr. Giovanni De Ponti, CEO of Federlegno Arredo Eventi Spa.

“Made in Italy” is already a trend in China. Talking about living spaces, the market is ready to understand the higher quality and design value of imported products, especially from a country rich of technical know-how, pioneering in terms of design and traditionally excelling in artisanal production skills like Italy. Chinese demand for products that fulfill their current need for high standard lifestyle will meet top design solutions at Salone del Mobile.Shanghai, which will present strongly selected Italian companies to high-quality visitors admitted to the event by invitation only.

Salone del Mobile.Shanghai is a new exciting and strategic “chapter” of the long history of Salone del Mobile.Milano, the only leading international show for the design and furniture industries, taking place every year in Milan and already at its 55th edition. Salone del Mobile.Milano is the most important appointment for the whole designers and architect’s world not only presenting the newest trends in furniture but also introducing future & visions in interior decoration and living systems.

Chinese operators of the industry are already very familiar with Salone del Mobile.Milano. In 2015, 22.600 Chinese professional visitors and media attended the 54th edition of the show in Milan. “We are now ready to welcome Salone del Mobile at home and offer a solid and long lasting platform between China and Italy to explore the rich business opportunities in the furniture market and build a strong stage where offer and demand can finally work for future achievements” said David Zhong, President of VNU Exhibition Asia Ltd.

Salone del Mobile.Shanghai, received a huge support by the Italian Government Foreign Minister Mr. Gentiloni and Deputy Economic Development Minister Mr. Calenda, the Italian Trade Agency – ICE and the leading Italian institutions present in China. The Italian Prime Minister Matteo Renzi, was also involved in the preliminary works.  

The first edition of Salone del Mobile.Shanghai, will further underpin the already established bridge between China and Italy, creating an unrivalled international platform for the industry operators and media, conveying one single and key concept: excellence.

Master Classes devoted to key issues in architecture and design and featuring leading representatives of the Italian design world, will form an integral part of the Salone del Mobile.Shanghai.

The event will also feature SaloneSatellite, the launch pad for young designers under 35, a prime opportunity for interface between leading sectoral businesses and emerging young Chinese designers, increasingly making their mark at international level, and protagonists at the last SaloneSatellite in Milan.

While the exhibition proper will be reserved for sectoral manufacturers, several areas inside the exhibition space will be made over to leading proponents of the Made in Italy lifestyle, showcasing the best in Italian living.

In this new adventure, Federlegno Arredo Eventi Spa will also be able to rely on its strategic partnership with Bologna Fiere Spa, and its President Mr. Duccio Campagnoli in particular, not least his exhaustive knowledge of the country and its market dynamics.