VNU take over AQUARAMA and accelerate the development of aquarium industry in China


January 25, 2016, VNU Exhibition Asia Ltd. (hereinafter referred to as VNU) and UBM Singapore Exhibition Services (UBM EXHIBITION SINGAPORE PTE LTD, hereinafter referred to as UBM Singapore) jointly announced that Share transfer of AQUARAMA is completed. VNU will fully take over and re-integrate the experience and resources of the exhibition focused on aquarium industry up to 26 years, bring the professional exhibition brand to China and upgrade it to the most authoritative international platform for the aquarium trade.

Two authoritative platform have been integrated to carry the future development of the industry in Asia Pacific

Since AQUARAMA ‘s start in 1989 in Singapore, it was held every two years, and has become the world's top one of ornamental fish and aquarium equipment fairs in the international aquarium industry. 16 concurrent games including the international competitions for arowana, guppy, betta, crystal shrimp, sea landscaping, landscaping and other plants are known as the competition of the highest standard for ornamental fish. More than 70 countries and 4,000 international experts from aquarium industry and professional buyers gathered to participate in this international event each year.

VNU Exhibitions Group as the division of Royal Dutch Group (Jaarbeurs) in Asia, started to host trade fairs in China since 1993, and now has more than 20 professional exhibitions and conferences every year. Professional experience of organizing and a good reputation build a broad and mature business cooperation network for the company and successfully established a number of exhibition brands which has a profound influence in the industry.

The integration not only has far-reaching significance to consolidate the coverage and influence of Asian pet exhibition series, but also provides Aqua Fair Asia (co-organized by VNU and Aquarium Association, Guangdong Province) a strong complement to resources, integrates the world's top ornamental fish competition and broad-based international buyers data network to create a trade platform for import and export that truly open up the whole industry chain and also cover trade for live and equipment.

Rooted in China, benefit the Asia-Pacific area, open multivariate models for global aquarium

After the integration, the prestigious exhibition AQUARAMA will go full speed ahead, the biennial exhibition adjust to one year term. Meanwhile it is moved from Singapore to China Guangzhou, integrated with Aqua Fair Asia, construct an authoritative internet with broader coverage.

As we all know, China is the factory of the international aquarium industry, and Guangzhou as the birthplace of China Aquarium and concentrated industrial base has rich integrated upstream and downstream resources, and is located in the South China coast, adjacent to Hong Kong and Macao, across the sea are the islands of Southeast Asia. In view of its strategic location and industrial clusters, AQUARAMA is moved to China to serve the business needs of the international aquarium industry better. Meanwhile, China's huge population base, relatively rapid economic growth and rising living standards also show huge potential domestic market. It is believed that AQUARAMA which is rooted in China will become a more irreplaceable global aquarium trade platform with authority.

On 22-25th September 2016, the Fifteenth AQUARAMA will debut in China Import and Export Fair Exhibition Center (Canton Fair). It is expected to attract more than 300 quality exhibitors from the world, concurrent events including ornamental fish competition, the International Aquarium Forum, new product launches, visiting the fishing grounds, hospitality program of buyers, trade matching. AQUARAMA is an efficient business platform with global collection of quality buyers from aquarium industry.