Future  market  about  floor covering

While ceramic accounts for only 9% share of the floor covering market in the USA, consumption is much greater in other areas of the world. Ceramic is a traditional floor covering in Central and South America, Europe, Asia and the Middle East. China is the largest consumer of ceramic where it claims about 80% market share. While in years past, commodity tile was thought to be synonymous with China, now the country’s growing upper and middle classes crave fashionable, higher-end goods and that will be the focus of CER TILES & STONES.

Asia , the largest floor covering market

“Asia is the world’s largest floor covering market and the world’s largest consumer of ceramic.  We feel it is important to create a venue where the world’s ceramic manufacturers can show their products in the heart of that market and where buyers can see every kind of floor covering in one location,” said David Zhong - president of VNU Exhibitions Asia “Our goal is to become the leading high-end ceramic tile exhibition in the Asia Pacific region.”

In addition to adding ceramic and stone floorings, the show will offer a unique marketing platform, InnovAction flooring, to introduce new floor covering products in China. “DOMOTEX asia/CHINAFLOOR is not just Asia’s largest floor covering show, it is the gateway to China’s floor covering market which influences all of Asia,” says Jim Gould, president of the Floor Covering Institute. “The show’s organizers have the resources to help manufacturers expose their new products in China, especially in major cities of the Eastern developed area, such as Shanghai, where construction and demand for floor covering is high.”

To increase exposure of their new products both inside the show and around China, manufacturers can use the InnovAction marketing plan which provides for value added services on site and target marketing to areas with high floor covering demand in new urban centers of China. This plan will be introduced next month to existing and prospective exhibitors.