Royal Dutch Jaarbeurs and Richland Sources work together to create the modern horticulture industry platform

2017.01.18

On January 16, 2017, in the Office of the Richland Sources, Chaoyang District, Beijing, China,Ton Otten, President of VNU Exhibitions Europe signed a strategic cooperation agreement with Li Zhi, General Manager. Both sides will focus on the modern horticulture industry, integrating their resources, comprehensive cooperation in Face to Face business.


Under the agreement, Richland Sources will put their Face to Face business with VNU to set up new joint venture unit. Both sides will give full play to their respective brands, markets and resources advantages, and have complementary advantages and deep cooperation to jointly develop new markets and promote common development.

Both sides will jointly produce in 2017 Horti Asia China Horticultural Exposition which involving vegetables, fruit, flowers,the three industries, comprehensive coverage of breeding, cultivation and postharvest facilities, handling, processing, wholesale and retail, logistics, terminal and other links, dedicated to provide for China and the world horticulture industry-wide solution.

About VNU Exhibitions

VNU Exhibitions Asia is a joint venture of Royal Dutch Jaarbeurs and Keylong Exhibitions Service Co., Ltd.. As one of the earliest exhibition companies in the country, VNU Exhibitions Asia has been a leader in China's exhibition industry for more than two decades. Through the joint efforts of more than 150 outstanding employees, the company hosts almost 20 top exhibitions and conferences in China each year, and boasts an exhibition area of over 500,000 square meters. The company is currently headquartered in Shanghai.

About Richland Sources

Richland Sources is focused on the modern horticulture industry's leading information service provider, owns include China's greenhouse (www.chinagreenhouse.com), China flower international trade network (www.flowertrade.org.CN), the DM magazine Moder greenhouse, The greenhouse gardening e-news and other media, is also China's greenhouse industry Conference (CGIC) founder, has membership of more than 300 global enterprises, media coverage of 70000 + audience.

More information about the event, please contact:
VNU Exhibition Shanghai limited
Dr Sun Jingxian
giansciani.sun@vnuexhibitions.com.cn
021-61956001